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You can achieve greater sales success!

I've enjoyed the privilege of helping business owners achieve their greatest sales successes. The "secret" to such success resides in thinking outside the box and aligning their sales efforts with how sales occur today.

Steven Robert Young - Creator of IDEAL
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Steven has helped small businesses win their greatest clients (and biggest sales!)

Published by industry leaders

Steven's articles are published by award-winning and industry-leading publishers. publishes Steven Robert Young
Sales Gravy publishes Steven Robert Young

Top-rated certified mentor

Steven achieved a 9.6 / 10 rating (based on SCORE-conducted surveys) among his SCORE clients

Respected thought leader

Achieve, by Steven Robert Young
The Sales Success, by Steven Robert Young


Coming soon!

A history of success

Steven's Story

Steven Robert Young's career path is anything but ordinary. At 19, he defied expectations by landing a sales role at a high-ranking jobbership for a Top 10 Fortune 500 company. Though lacking requisite experience, he achieved remarkable results: over his tenure: he quadrupled sales and, before the age of 30, led a multi-million-dollar division within the company, setting the foundation for what would evolve into his methodology.


In 2001, Steven relocated from Los Angeles to New York City, where he achieved his greatest sales successes with industry giants such as Estee Lauder, Intel, Viacom, Publicis, Conde Nast, and AOL to name just a few. Then, in 2008, leveraging his diverse experience, Steven founded his consultancy to empower more businesses. His insights culminated in IDEAL, his proprietary five-step process for achieving ambitious goals. Today, Steven's passion lies in coaching and guiding individuals and companies to the success they seek.


In addition to working with his clients, Steven is a top-rated trainer at an international business academy. His articles are published by the award-winning magazine

In 2020, the impact of the pandemic led to a new direction for Steven's business.  The change brought IDEAL to the forefront, and to anyone (not just businesses) with a goal to improve, achieve, or become something important to them.



On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.


As a thought leader, Steven has developed several concepts, processes, and models, among which are: IDEAL; Modelability; Stage & Position; POWER; Peripheral Selling, TASKS; Productivity cornerstones; ADAPT, and the Bases of Goal-setting.


Steven is highly regarded for his skill sets and in-depth knowledge about business management, sales, and productivity. His work helped connect his clients with their key accounts, including Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.  ​

A Few Highlights

  • Top-rated international trainer at Projacs Academy International

  • Top-rated (9.6/10) certified SCORE mentor

  • Creator of I.D.E.A.L., the comprehensive productivity model and process

  • Author of Achieve, The Sales Success, and Create Demand for What You Sell

  • Published by the award-winning magazine

  • Author of several popular sales articles, published by the world’s largest sales support organizations

  • Managed sales for a multi-million dollar industry leader before age 30

  • Major accounts include many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, Pepsi, MTV, Universal, CBS, Conde Nast, AOL, Calvin Klein, P&G, and numerous others

  • Since 2008, independently employed and successfully executing contract assignments for companies that represent over two dozen industries.

  • Produced Strategic Operation manuals and sales plans for numerous companies in diverse industries (impact increased new client acquisition and opportunities with more than a dozen Fortune-ranked corporations)

  • Trained and mentored numerous business owners and salespeople who achieved record-holding sales statuses

  • Supports international clients, with a global reach that includes Japan, Italy, Saudi Arabia, and France


Steven’s articles are published by the world’s most respected sales support and training organizations.


In his free time, Steven composes and records music in his home recording studio. 

More about Steven's "unbranded" side here


Visit Steve's global home and the official website of IDEAL, at:


Consulting, training, management, + more


A complete strategy for your sales growth


Plan the success of your ambitious sale goal!


The 7 strategies to create demand

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